Guide on publicity and communications
The recent controversy over the proposed closure of railway foot crossings in Essex has demonstrated the importance of effective publicity to gain support, and the local press and radio is an effective tool for raising our profile. One local paper recently had a front page spread on crossings’ closures.
We believe that publicity and communications are important to inform our members of what is happening, tell the public what we do, raise issues of concern and campaign about them, and help retain current members and recruit new ones. But we also think that we do not do enough, at least in part because volunteer members do not understand the importance of press and publicity, and are also uncertain as to how to go about publicising what they do.
With this in mind, we have prepared a guide to help members handle publicity and improve communications. Click here to find it.